Meet Bertrand Piccard, born into a dynasty of explorers and scientists known for conquering the heights and the depths of our planet, who seemed predestined to pursue one of the greatest family adventures of the 20th century. As a psychiatrist, aeronaut, internationally renowned public speaker, president of the “Winds of Hope” humanitarian foundation, and Goodwill Ambassador for the United Nations, he aims to combine his family’s scientific legacy with his commitment to exploring the great adventure of life.
The first ever nonstop balloon flight around the world brought Bertrand fame as “scientist-adventurer.” He then conquered the hearts of millions of people around the world through another record: circling the world in a solar airplane. Sustainable Styles met Bertrand in Brussels during a “Green Week” reception organized by the European Parliament for the unveiling of the first Solar Impulse airplane. Some years later, he was the guest at one of our productions for “New York Energy Week,” and we enjoyed a talk about his solar powered dream come through.
In the last century alone, the world reverberated to the conquest of the poles and of Everest, descent to the abyssal zones, the exploration of the stratosphere and space, the first steps on the moon, and the first flight around the world in a balloon. These great beginnings all have one thing in common: they have profoundly changed our perception of the impossible.
In the 21st century, the adventure must continue, but how do we perpetuate the pioneering spirit and cultivate the audacity of our predecessors?
Major challenges await humanity. They will open new horizons for science, but their objectives will be less to conquer unknown territories than to preserve the planet from today’s threats, in order to sustain and improve our quality of life. The next adventures should therefore be humanitarian and medical, to combate extreme poverty and to contain new epidemics; political, to improve our governance of the planet; spiritual, to rediscover profound and soundly based values; and technological, to provide durable answers to the threats menacing our environment.
The problem with our society is that, despite all the grand talk about sustainable development, we are a long way from thinking in terms of sustainability. Each hour, our world consumes around a million ton of petrol, not to mention other fossil fuels. In the process, it spits back out into the atmosphere enough emissions to disrupt the climate – and leaves half the population stagnating in totally unacceptable living conditions.
If sustainable development has difficulty in becoming a reality, it is because it is still more often than not associated with crippling costs and a restriction of comfort or mobility. It is this idea that has to be corrected. Indeed, even if our behavior risks destroying the planet, nobody seems ready to sacrifice his standard of living. Our grandchildren will no doubt end their days without petrol and they will then call us the “plunderers of precious resources,” but as human beings, we are generally more motivated by our personal, short-term interest than by a long-term compassion for our peers or our environment.
Since we cannot change the basic character of human beings, let us make an effort to adapt the way they function. Let us give them a personal interest in thinking in terms of sustainable development. Let us prove that here it is a question of a new and formidable market with all sorts of economic and political outlets for those who understand how to invest in it in time. Let us illustrate the scientific interests, favor the pioneering spirit, and promote a new fashion, in the positive sense of the word, to enable renewable energy users to be held in admiration. Let’s promote those who invent or use new technologies that respect the environment. It could quickly become out of fashion, even frowned upon, to consume too much petrol, to heat or cool down private or public places for no good reason or to consume non-recyclable products.
Until now, renewable energies, often the prisoner of fringe political parties, have lacked really dynamic promotional and marketing impetus. The ecologists will only be able to make their voices heard if they speak the same language as those whom they wish to convince. It is now urgent to leave behind the division that has led us nowhere for 40 years, in order to finally unite ecology with the economy, environment and finance, general opinion, and short-term political interest.
The public is excited about great adventures and relates to the dreams of pioneers and explorers. “Solar Impulse” wants to mobilize this enthusiasm in favor of technologies that can generate sustainable development and positive emotions about renewable energies. Public attention must be drawn to the changes necessary to ensure our planet’s energy and ecological future and to give a positive and stimulating image of environmental protection. We must show that alternative energy sources, related to new technologies, can achieve what some now consider impossible.
It is a question of a symbol. We will probably never carry 300 passengers in a solar airplane, but as a symbol it can affect all of us. Aren’t we all in the same situation as the “Solar Impulse” pilot? If he does not have the right technologies or if he wastes his energy, he will have to land before the rising sun enables him to continue his flight. And if we do not invest in the scientific means to develop new energy sources, we shall find ourselves in a major crisis, which will prevent us from handing over the planet to the next generation.
More information on Solar Impulse:
Interview with Bertrand Piccard during the “Day of the Eco Hero”
The German philosopher Feuerbach used to say: “We are what we eat.” I truly believe in that. We have created this cheaper, bigger, faster food system by supporting “the $5.99 value meal” for too long, and it has simply killed good farming practices. Almost without noticing, we traded quality for quantity. Fifty years ago, America had great farming practices. But those great farmers were forced by our changing consumption habits to start growing cheap produce and to raise cattle in faster and cheaper ways, to keep up with our demand.
About 98% of the food grown in America comes from factory farming. Only 0.5% of the US farmland is certified organic. When I say factory farming, I mean that most food has significant amounts of synthetic hormones, antibiotics, chemicals, and GMOs (genetically modified organisms) as ingredients. Those are all components that are very good at making money for some agrochemical companies, but are not good for people, or for the planet. By the way, about 95% of the products that you can find in the supermarket now have some GMO content. And to make matters worse, there is no label regulation that warns us about this presence. [Editor’s note: Food labeled USDA Organic, or certified by the Non-GMO Project, cannot contain GMO ingredients.]
The Real Price of Cheap Food
We live in a country in which about 80% of the population is overweight, and almost one-third is considered obese. For the first time, babies born in America now have a shorter average life expectancy than their parents, simply because of obesity.
The link between food and health is obvious and unavoidable. We now know that if we save money on food, down the road we will have to spend way more on doctors and healthcare. We have made a dangerous trade-off, with convenience exchanged for our health. We need to help change this food system to a better one as soon as possible. In 1930, Americans spent 24.5% of their income on food; in 2004, that number went down to 9.5%.
The level of consolidation in the current food system is also unbelievable: only four companies produce 81% of the beef, 73% of sheep, 56% of pigs, and 50% of poultry in the United States. And all of this is happening through subsidies that come from our tax dollars. Not only do 33% of U.S. farms receive these subsidies, but about 70% of what they grow with this money is not used to feed people.
To continue eating without really thinking about the food we eat seems to be a very bad idea overall. We keep deteriorating our collective health, and we keep providing the wrong players with money to keep growing their businesses, at the same time blocking all kinds of needed change.
Sustainable Food Solutions
A big part of the solution is to start eating better foods. By better foods, I mean foods that are organic and locally grown. If we all start supporting good-quality food, we will be healthier, but we will be also supporting the right agricultural practices. And change will happen faster than most people think it can. We must take things into our own hands and start leading by example, because capitalism must be changed from within, through profits. Once the right farmers start making good profits through our consumption habits, most farmers will switch back to the right practices, and the pace of change will accelerate.
We should develop an understanding of the different players in the food chain and be able to support the right ones. We must differentiate food companies that care about people, and the environmental impact of their business, from the ones that want to “greenwash” us in order to sell more of the same. We are too smart to be greenwashed.
On the other hand, it has been scientifically proven that reducing our caloric intake will help us live a healthier, longer, and happier life. Let’s all think before we eat, and help others to do the same, and change will immediately happen. Our health will automatically improve, and we will move toward the food system that we need: quality over quantity!
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Alberto Gonzalez is leading a food revolution. As founder and CEO of GustOrganics, the world’s first and only 100% certified organic restaurant and one of the greenest and most progressive restaurants on the planet, Gonzalez has been in the business of making change happen for years.
More on GustOrganics: www.gustorganics.com
Are you the one for whom doodling on the sideline of your paper while chatting on the phone is already a great artistic achievement or do you have a multitude of art utensils that express your subconsciousness like a true master on real canvas? Whatever level you are at, in what follows – we, at Sustainable Styles invite you to explore that inner artist and translate your most positive projection about a sustainable planet with the following art assignment.
The Eco Hero project is composed of an art challenge and a writing exercise. Participants are encouraged to make an art piece that expresses their wishes/vision for a Sustainable Planet and perhaps also write a letter to their leaders, urging them to safeguard the quality of our environment and to invest in healthy communities for the sake of the present and the future generations to come.
The results of this project will become part of a mural – the Eco Hero Wall of Fame – to be unveiled during the seventh edition of the Sustainable Planet film festival, scheduled for November 13th and 14th, 2012. The goal is to be a catalyst for the voices of the global conscious community who believes in a Sustainable Planet.
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In order to leverage some international motivational pressure – the elegant way – we have already launched the Eco Hero project in several nations around the world (USA, Canada, Belgium and Brazil) and invite you to join this original project as well.
Here is what to do:
1. Create your own canvas.
(take a virgin white piece of paper and a CD/DVD. Make the circumference of the disk on the white piece of paper and cut it out with a pair of scissors.)
2. Collect pencils, markers, mixed media materials, anything goes.
3. Think of expressing your wish for the future of our planet and only use the inner part of the circle as your canvas.
(what does a sustainable planet look like, how you see different communities live harmoniously together,…, )
4. Write your name on the front of the canvas and let us know on the back if you are in the 0-18 or 18+ age group. On the back, add that you “hereby release your artwork” all while signing with your name, so we can use it for our Eco Hero Wall of Fame. Have someone take a digital picture with you holding your canvas in front of you. Send your art piece to our PO Box ( Pamela Peeters, PO Box 1840, New York, NY 10013, USA ) and the photograph to info@sustainablestyles.com
5. If you do not feel like drawing or making an art project, you can still enter the competition if you send a letter addressed to your local leader – or even your King or President – and tell them what you expect as your sustainable future.
Good luck!
More information and some examples on the Eco Hero Wall of Fame: www.myecohero.com
HS: I hope that through my work I am able to open a positive place in their psyche. My work is really about the Garden of Eden. I noticed as a child – growing up in Hawaii – that nature is a gift to this place. My work came from early childhood experiences. Now I get a dosis of inspiration from nature in Louisiana where I have two houses.
I am giving people a view of nature they have never witnessed, my work is even used in teaching kids. The environment has been threatened all around the world. Buffalo’s have been slaughtered, pigeons everywhere are suffering too.
I view my art as a form of healing and hopefully, I bring a little awareness. I am however not crediting myself as I work with healers and meta-physicists.
PP: In a CBS Sunday Morning interview you share, “I am doing what I am supposed to do”… how early on in life did you know about your calling?
HS: I was in first grade and drew a picture of myself all while painting. My nature is to use paint, it’s a complete form. It’s very satisfying, metaphysically charged and never conflicting.
The first paintings that were found in the caves in Spain showcased a reverence, a balance of nature with birds and spirit. My work is in alignment with that original vision.
PP: Did you have a mentor or a particular source of inspiration?
HS: Growing up, I have been inspired by my maternal Grandfather. Alex Katx and Paul Georgians were important for me when I pursued my career. It was a real struggle at first and it is thanks to a grant from a public art foundation that I was able to transition to another level.
PP: You live with dozens of animals ( birds, cats, … ) and use the feather tips of birds as to create cages in your paintings… what do these animals represent for you?
HS: First, they are my friends and companions. They have great personalities and are very inspiring. Birds also represent the soul and they reflect love in Christianity. In the Hindu Indian philosophy, the body is represented by a cage and the bird reflects the soul.
PP: You work with psychics and spiritual practitioners. What messages/guidance do you receive from them and how does this expanded reality affect your consciousness.
HS: We have the possibility to communicate with the other side. Some big personalities talk to me, it interests me. I was very inspired by the 1920 beings. Abraham Lincoln tells me what to do and a Countess told me I was going to buy the house I am currently living in. The final goal is light, energy, transcendence.
PP: A day in the life of Hunt:
HS: I am in Louisiana right now (Hunt has three homes). I work all day long and am in constant communication with the people whom I work with. I touch base with my three spaces throughout the day, watch my gardens grow and reflect. Last year alone I had 27 shows, so I am extremely busy.
PP: Nature is a recurrent theme in your work. Are you worried about the rate of disappearance of biodiversity on our planet?
HS: Yes, I am extremely upset when I reflect about our losses of the last one hundred years. It is shocking that men has no consciousness, nature is not endless. People do not realize this.
PP: Would you have advice for our audience on how to live life in tune with nature?
HS: What is most important is to try to meditate, find your answers inside and through your connection. It is a divine gift.
PP: People in Manhattan can see your work represented by a beautiful mural at the Bryant Park Grill. Your work is also a part of the Metropolitan Museum collection. What is your favorite painting and why?
HS: The one I am working on the latest, it’s the new one. I am always excited about not knowing what comes next. I repeat a lot, mantra’s ,.., snowflakes.
PP: What is your wish for the future of our planet?
HS: If we open to a positive projection, something great will happen, transformation might occur. I hope the planet will survive, that we advance.
We should open to whatever the Divine has in mind. We are destined to have a peaceful mind.
Sustainable Inspiration : Hunt’s favorite book is «The game of life» by Florence Scovel-Shinn
More information on Hunt Slonem www.huntslonem.com